Want to Make The Most of Every Ad You Serve?
At the heart of the Atlas Publisher Suite is Atlas AdManager, an advanced, web-based software application that gives you what it takes to optimize returns from all of your inventory. You get the insights you need to forecast with pinpoint accuracy. You get the control you need to make your best decisions, even in the midst of constantly changing business priorities, using real-time data. You manage all your media from one unified platform. And you can count on the expertise of a dedicated team of professionals to help you every step of the way.
Forecast Ad Inventory with Pinpoint Accuracy
How effective is your inventory forecasting? Are you forfeiting your premium inventory for make-goods? Selling leftover space at a discount? Atlas AdManager provides sophisticated tools that equip you to forecast using actual data for any historical period, site section, ad size, or target audience.
Respond to Changing Conditions in Real Time, Not Tomorrow or Next Week
No matter how clear-sighted your planning, unforeseen things can happen. Atlas AdManager’s real-time technology puts the control in your hands. You get tools that track what’s happening right now. Using information that’s updated every three minutes, you can fine-tune ad-serving rules to current conditions, for example, by extending campaign dates or adjusting impression targets.
Balance Competing Priorities with Flexible, Tiered Ad Serving
To equip you to balance competing priorities and maximize revenue, Atlas AdManager offers tiered ad serving. This unique capability enables you to group campaigns into as many tiers as you need according to their overall strategic value. From here, you can then prioritize each group of advertisers and, within each tier, you can use flexible delivery optimization rules to prioritize different advertisers’ campaigns. The result is a level of granularity and control, provided only by Atlas AdManager that can make the difference in the daily challenge of balancing short-term revenue and long-term client relationships.
Leverage New Media Formats and Delivery Channels
Advertisers are embracing the opportunities offered by new rich-media formats using Flash interactivity, video, and audio. And they’re reaching elusive audiences through new delivery channels such as blogs, RSS feeds, and mobile devices. However, juggling multiple ad-serving solutions for different media formats is inefficient and time-consuming. With AdManager, you’re in the driver’s seat with a single, centralized hub where you can serve all media types using a single platform.
Access the Reports You Need Any Way You Like
When you’re managing a multitude of campaigns, formats and channels, the amount of information that’s generated is abundant, but often unstructured, unmanageable, and undecipherable. Atlas AdManager gives you information when you need it and how you want it. To start, your reports are updated every three minutes. For a quick update, our statistical dashboard provides an easy-to-use, intuitive interface that gives you the simple reports you need, but also lets you dive deep to get the granularity you want. Add to that a library of pre-constructed reports that are ready to use and the ability to create your own reports, starting from provided templates or from scratch. What’s more, you can integrate Atlas AdManager reports data with your custom data warehouse or third-party applications, or export all data to other systems with our powerful and robust API.
Want to learn more? Download the Atlas AdManager fact sheet.
For more information on Atlas AdManager, please contact us.