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Atlas On Demand - The Basic Story. 

1. Reporting & data analytics that can only be described as awesome.

  • A full range of metrics--reach & frequency, Brand Exposure Duration or engagement metrics, effective reach, creative effectiveness, and more and more and more.
  • Time-saving, insight-producing campaign analytics and reporting.
  • Consolidated reports--across operators, systems, proprietary formats, and methodologies.
  • Customizable reports that you can either view online or download.

2. Help with campaign planning & buying

  • Flexible pricing models such as CPM, time-based.
  • Smarter optimization—insights into how your viewers react to your messages and the means to act on those insights through rapid creative optimization.

3. Delivery and control of creative

  • Optimize creative and rotate copy at any point during a campaign.
  • Real-time ad insertion and viewership feedback help you constantly improve your messages.

4. Dedicated support team

  • The legendary Atlas service team, known for being really smart, customer-focused and marketing savvy, is always there for you.
  • We can help develop and implement all Atlas On Demand metrics. For example, we can recommend media planning and purchasing strategies, and assist in the management, tracking and evaluation of advertising and media.
  • With our expertise, create and manage your ads to ensure they are targeted, content specific and well-placed.
  • We'll work with you to create customized reports so your campaigns are masterfully optimized.

5. Technology that’s robust. (No, that’s not just a polite word for overweight.)

  • Our technology is integrated with major existing Video On Demand platforms such as CCOR, Seachange, Tandberg and Concurrent.
  • We serve hundreds of advertising agencies and in-house media groups.
  • Atlas On Demand is built on industry-leading, centrally-hosted software.
  • It handles over 100,000 dynamic insertion decisions per second for web media campaigns.

6. Complementary in-stream web-video solution

  • Streaming video on the web is more and more common as a complement to TV campaigns.
  • Atlas In-Stream Video can help you maximize this aspect of your digital TV campaigns.