Karl Siebrecht
President
Karl has held numerous roles within Atlas, ranging from analytics to product management to operations to VP of Business Strategy and Product Management. As president, Siebrecht is responsible for all Atlas business units and ensuring Atlas maintains its unwavering focus on meeting and surpassing the needs of our clients.
Prior to joining Atlas in 1999, Karl was a manager at Bain & Company, a strategic consulting firm in Boston, MA. While there, his primary area of focus with clients was strategic marketing and private equity transactions. He holds an MBA from the Amos Tuck School at Dartmouth College, and a BA in Economics from Duke University.
Brian Handly
Senior Vice President, Sales Publisher Solutions
Brian is responsible for managing all aspects of client sales and service within North and South America for Atlas Publisher Solutions. His strategic guidance drives new business and expands the company's customer base.
Prior to joining Atlas, Brian was co-founder and CEO of Accipiter, which was acquired by Atlas in December 2006. Under Brian's leadership, Accipiter and its flagship ad management solution for Publishers, AdManager, grew into a recognized leader in the digital advertising industry.
Brian brings over fifteen years of technical, operational and executive management experience to Atlas. Prior to founding Accipiter, Brian was Vice President of Technical Services at Engage, Inc., where he led the team that initially developed AdManager. Brian has also enjoyed significant success in several other small business start-ups and entrepreneurial activities. Brian holds a BSBA in Marketing from the University of Missouri.
Scott Ferris
Senior Vice President Emerging Media
Scott brings more than 20 years of broadband, cable, internet and direct marketing experience to Atlas. As head of the Publisher and Emerging Media divisions, he is responsible for the line of business serving publisher needs for guaranteed and remnant inventory products and services. Additionally, Scott is responsible for incubating new business initiatives focused on the growth of digital cable television, on demand media and emerging technology such as in-stream video, gaming and mobile.
For more than two decades, Scott has played a significant role in bringing hybrid fiber-coaxial networks and the “triple play” concept to market in the broadband industry. He was part of the US WEST team that built the first digital broadband network in the U.K. with Comcast, Jones Cable and TCI (now known as Telewest) and later introduced it into the U.S. market. He was also involved in the deployment of Time Warner Cable’s ground-breaking Full Service Network iTV trial in Orlando, Fla. At MediaOne, Ferris created the MediaOne brand and developed the company’s broadband cable modem and digital video strategy.
Scott is committee chair of the Data/Metrics for the Innovation in Digital Advertising (IDiA) Project and is an active member of the Cable and Telecommunications Association for Marketing (CTAM) On Demand Television Consortium.
Richard Dunmall
Senior Vice President & Managing Director EMEA, Atlas & DRIVEpm
Prior to joining the aQuantive team, Richard was Managing Director of media agency MindShare's 45 person digital business, MindShare Interaction (previously known as mOne). In addition to his MindShare responsibilities, he was part of the leadership team which established GroupM Interaction Europe, WPP's digital media investment management company for its leading brands, MindShare Interaction, MEC Interaction and Media.com/Beyond.
Before joining MindShare, Richard co-ran digital media sales house, AdLINK UK, as Sales Director. Prior to moving into the internet advertising industry, Dunmall has over 10 years traditional media experience in print media, moving through the ranks of VNU in various sales and management roles.
Richard graduated from the University of Warwick, majoring in History.
Saar Safra
Vice President & General Manager, Atlas Rich Media
Saar Safra brings over eight years of Rich Media experience and digital advertising expertise to Atlas Rich Media. In his current role, Mr. Safra is focused on delivering compelling solutions and best-of-breed technologies which allow agencies and direct advertisers to manage, track and optimize their Rich Media campaigns. Mr. Safra has held multiple positions in Atlas, including Program Manager, Product Manager and Director for Atlas Rich Media.
Prior to joining Atlas, Mr. Safra served as Chief Technology Officer for Ad4Ever and was a key driver in the acquisition of Ad4Eer by Atlas. Prior to that, Mr. Safra served as Chief Technology Officer for Verai, which he also co-founded in 1999. Prior to founding Verai, Mr. Safra held executive positions at Amdocs, Comverse and CommerceNet and has over 12 years of experience in the technology and digital advertising industries.
Adam Kapel
Vice President, Marketing
Adam leads marketing teams focused on communicating and delivering the value of the Atlas Advertiser & Publisher Suites. Prior to joining aQuantive, he was the Vice President of Global Marketing and Strategic Development at Thomson Prometric, and has held numerous sales and marketing leadership positions in advertising agencies, consulting organizations and technology services firms.
Adam earned his BA in Speech Communications from the University of Minnesota, and his Masters in Organization and Management from Capella University. He's currently writing his PhD dissertation in marketing and organizational management.
Young-Bean Song
Vice President, Analytics & Atlas Institute
Throughout his career, Young has been responsible for analytic research and development in digital marketing. He currently oversees the Atlas Institute, renowned for its pioneering research in all things digital marketing. Young’s work also includes custom research for Atlas's top agencies and advertisers. Prior to Atlas, Song was a consultant at ZS Associates.